MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 21, Problem 2AMK
Summary Introduction

To discuss: Whether the values created in traditional marketplace can also be created in digital market place.

Introduction:

Marketing using the digital technology is termed as digital marketing.

Summary Introduction

To discuss: Comparison on virtual retailer with the traditional retailer in terms of place, time, possession utility and forms.

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What steps must a business take to implement a program of social responsibility? Provide an example of a business who has done so.
A service that I use often is Apple music, which is a subscription-based music streaming service. It allows users to stream millions of songs from artist all over the world. Apple music targets music enthusiasts who prioritize having access to vast music library and high-quality audio. Apple Music also targets students and young adults who are looking for affordable and on demand music streaming options. I believe the younger adults offer the most capacity for growth because a lot of the music today is created for the younger adults this is why apple music offers a student plan targeting the younger demographic.  Spotify is Apple Music's biggest competitor, and it holds a much greater market share than Apple Music. Apple Music is very appealing to Apple users, so I believe as apple users increase so will the popularity of this service. Propose one primary research opportunity this summary could use to fill in the gaps of this research with justification.
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