CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 20, Problem 8MA
Summary Introduction
To discuss: The reasons why an organic shaving cream manufacturer uses manufacturer’s representatives and Company G uses a company sales force.
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How can I summarize my Marketing Proposal
1. Product Strategy
Product/Service Description
Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.
Justification for the Need
With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.
2. Pricing Strategy
We will adopt a value-based pricing strategy, setting the price at $99.99.
Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…
types of brand strategies used by marketers. Which one strategy could work better than another?
Chapter 20 Solutions
CONNECT FOR MARKETING 180DAY
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