EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
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Chapter 20, Problem 6MA
Summary Introduction
To discuss: Factors to be considered in the sales presentation of networking systems.
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Once you have watched the segment, please answer the following question:
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Marketing to the Bottom of the Pyramid (BOP)
Review the Marketing to the Bottom of the Pyramid case study. This case can be found in the “Case” section of your required textbook.
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A PEST analysis can be an effective framework to use in Corporate Strategy. PEST is an acronym for Political, Economic, Social, and Technological. In very basic terms, a PEST analysis can help you determine how these factors will affect the performance and activities of your business in the long term. It can be used either to analyze the current company situation in a given market or to explore the situation at a new market the organization is considering expanding to. Please watch the following video discussing a PEST analysis in detail:
Once you are done watching the video select any product you regularly use in your daily life and provide a description of the following:
Selected product
Features
Intended target market
Select either one of the areas Political, Economic, Social, Technological and conduct and analysis considering the United States as its reference market
Select the most important factors that can impact the sales of the product
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