OPERATION MANAGEMENT
OPERATION MANAGEMENT
2nd Edition
ISBN: 9781260242423
Author: CACHON
Publisher: MCG
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Chapter 20, Problem 2.2C
Summary Introduction

Case Summary: The chairman of company T, Person ET, was concerned about the sustainability of his company with the present model of cars which were launched. The VP of R&D, Peron YK initiated G21 project, whose goal is to produce fuel efficient cars. Launched in 1997, G21 became the Prius. Initially, the sales for the car began at a slow pace but soon by the 2010, 500,000 cars were sold. In 2015, the company launched FCV in country C’s market which operated based on hydrogen.

To determine: The situation of horizon 3 innovation in present automotive industry.

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Considering contemporary challenges in business, analyze a real-world case where a company successfully navigated a major shift in its marketing strategy to adapt to changing market dynamics. Discussion Question and Prompt: Identify the key factors that contributed to the success of their marketing strategy in the face of contemporary issues. How can businesses draw insights from this case to inform their own marketing strategies amid current business challenges?
1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c)       Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.       2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8.   Weeks Sales of hand-held pies(000s) 1 19 2 18 3 17 4 20 5 18 6 22 7 20   Forecast the week 8 sales using the following approaches:   a) Naïve approach b) 5-month moving average c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5. d) Exponential smoothing using a smoothing constant of 0.30, assume a…
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