Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 20, Problem 20.3DQ
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To discuss: The 2 popular movement which works to make the companies sustainability efforts on line.
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ATYRE is a premium producer and retailer of handmade bags that are not only beautifullydesigned and made to last, but friendly to the environment and socially inclusive.All of our bags are handcrafted from strong upcycled tyre material and carefully selected textilesfrom our local suppliers. Our proudly South African creative team works relentlessly to deliversophisticated, stylish designs that enable our customers to express their personality.Our vision is to become a global leader in sustainable fashion and a game changer in Africa.We are committed to continually innovating the craft of bag making, to not only be ecologicallyfriendly and sustainable, but also socially inclusive by working with local communities toeradicate poverty.Environmental commitment• Ensure that all our products are made from recyclable material.• Our production is not harmful to the environment, with no carbon emissions from ourmachinery.• We uphold a minimum wastage policy in our factory, where our fabrics…
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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