Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 20, Problem 1CCS
Summary Introduction
Case summary:
Company A Incorporation is a software and hardware designing data storage company. Person V is the senior sales associate in that company. Company A engaged a new contract from Company B. It is a multimillion dollar contract for increasing company productivity levels and revenue for region.
Company A having record on providing high levels of customer service and standard quality. Company B is a part of Country U based consumer products firm. Person V and Person B discussed each other for a contract of software solutions. Then Person J from Company B does not impressed with that contract.
Company B wants a contract with low cost so they are looking for another three contracts. In which one firm offers the price of $7 million. Person B and Person J contacted Company A for final price negotiation of this contract and they need a final quote by 6th August.
To discuss: The persons who represents the presentation.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Rae, M., (2021). Building ethical supply chains: The case of H&M in China. In SAGE Business Cases.Links to an external site. SAGE Publications, Ltd.
create a 2–4-minute word document to video record discussing the details for the assignment noted below. Be creative and use effective communication skills. Post the references used as a separate Word document.
Make sure you structure your video in the following manner:
Introduction
Provide a brief case summary
Situation
Describe the details of the situation, making sure to include information on who, what, why, when, and how. You need to bridge the gap between one’s knowledge and the ability to form a hypothesis.
Problems -
Identify and provide a thorough explanation of the perceived and underlying problems, as well as the potential long-term effects.
Alternatives -
Discuss alternatives or strategies that the company could implement.
Include more than one alternative, detailing the advantages/disadvantages of each and…
Part 2 of your Marketing Plan
Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas:
Local and Global Competitors
Identify existing local companies that you will be competing against
How are they positioned?
Identify if other global companies are present in this market
How are they positioned?
Do you feel that you need to adapt your positioning to this market in order to compete directly against them?
Situation Analysis
Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…
Part 2 of your Marketing Plan
Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas:
Local and Global Competitors
Identify existing local companies that you will be competing against
How are they positioned?
Identify if other global companies are present in this market
How are they positioned?
Do you feel that you need to adapt your positioning to this market in order to compete directly against them?
Situation Analysis
Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…
Knowledge Booster
Similar questions
- read the attached article (linked above). This article from Wall Street Journal written in August 2020 is a very interesting look at why there were still paper towel shortages at that point in time. This article focuses on issue of forecasting consumer demand, lean manufacturing and inventory control practices in supply chains. The figures in this article are especially well done and very illustrative. After reading the answer the following questions: What are your Top 3 key takeaways from the article about the challenges inherent in forecasting consumer demand? What lessons can manufacturers and retailers learn from this experience? How can current practices be improved?arrow_forwardMany global retailers target China, India and emerging markets. What are some of the ethical implications that might arise for global retailers? Select one of the ethical issues to comment on.arrow_forwardMarketing to the Bottom of the Pyramid (BOP) Review the Marketing to the Bottom of the Pyramid case study. This case can be found in the “Case” section of your required textbook. As a junior member of your company’s committee to explore new markets, you have received a memo from the chairperson telling you to be prepared at the next meeting to discuss key questions that need to be addressed if the company decides to look further into marketing to the BOP segment. Compile a PowerPoint presentation that you will deliver at the next meeting to underpin a set of general guidelines to use in developing a strategy for any one of the company’s products to be marketed to the “aspirational poor.” These guidelines do not need to be company or product specific, and can almost resemble a checklist of questions that the company could use as a starting point in evaluating the potential of a specific BOP marketing segment for one of its products. Be sure to incorporate concepts from the case study,…arrow_forward
- In your own. Describe below: 1.What is marketing? 2.How do consumers engage in relationship marketing? What strategies can be used to successfully improve relationship marketing? 3.As a customer, what are your value requirements for customer satisfaction? 4.What are some of the key differences between sales and market orientation? 5.Why is marketing important and how does it play an important role in your life?arrow_forwardAdapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf) Critically discuss the role of Strategic Alliances and Joint Ventures in global marketing strategy with reference to Nando’s.Demonstrate how Nando’s can ensure that these partnerships align with their corporate culture, values, and long-termstrategic objectives. Ground your discussion in relevant strategic management models such as Transaction CostEconomics (TCE).arrow_forwardWhich of the following questions that an audience may ask focuses on logic? a. What is your background and experience? b. How do I know I can trust you? c. How can I verify this information? d. Who benefits from this proposal?arrow_forward
- Which of the following questions that an audience may ask focuses on logic? a. What is your background and experience? b. How do I know I can trust you? c. How can I verify this information? d. Who benefits from this proposal?arrow_forwardThe specific request in a persuasive letter should be presented late in the message. a. True b. Falsearrow_forwardWhich of the following statements about neutral or positive messages is correct? a. They are not appropriate for online media. b. They may be internal or external. c. They cover uncommon topics. d. They typically use the indirect organizational pattern. e. They are not important to the success of the business.arrow_forward
- III 6:54 Jaguar | Inspire Like No Oth jaguar.com/index.html A seismic change is coming 62 MENU JAGUAR JAGUAR TYPE OO Future. Vision. → SEE MORE > STAY INSPIREDarrow_forward22:13 bartleby.com/dash + ↑ Add Image 3 18% We found the following issue(s) with your submission • There was problem submitting the question. Please try again! ••• Quick check: we can't answer questions you've linked from other sites. Make sure the link you've included supports the question you're submitting. CONTINUE Your questions will be published on bartleby.com and must adhere to our honesty and integrity standards as outlined in our Terms of Use and Honor Code. *Bartleby uses an advanced proprietary model to power Al algorithms and generate high- quality solutions fast. **Response times may vary by subject and question complexity. Median response time is 34 minutes for paid subscribers and may be longer for promotional offers III Оarrow_forward5:15 № 1.85 56+ 76% MB/s Café Coffee Day | A Lot Can Hap cafecoffeeday.com Cafe Coffee Day INTRODUCING OUR ALL-NEW SUMMER BEVERAGE RANGE •Summerscape cafe COFFRE Day COLD BREWS AFFOGATOS FRAPPES MOCKTAILS TALK TO USarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding Management (MindTap Course List)ManagementISBN:9781305502215Author:Richard L. Daft, Dorothy MarcicPublisher:Cengage Learning
Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning