EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 2, Problem 9QA
Summary Introduction
To describe:The four global strategies that represent the involvement of firms at different levels.
Introduction: Globalization strategies are the strategies of the local business to enter in global market by trading off between local responsiveness and global integration.
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Describe the four globalization strategies representingdifferent levels of involvement for a firm: exporting,contractual agreements, strategic alliances, and directinvestment.
Analyze the impact of geopolitical factors on international business models, with a focus on trade policies, tariffs, and global supply chains.
Organizations choosing to enter global markets have several strategies available, including exporting, licensing, joint ventures, direct investment, and importing. What are the advantages and disadvantages of each strategy?
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