EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 2, Problem 12QA
Summary Introduction
To determine: The importance of sustainability in company’s marketing strategy.
Introduction: Marketers are those people who are required to identify the goods and services which consumers’ desire. They provide services by identifying the need of consumers which are ordered by companies to increase their sale ratio.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Discusswhat are the major differences between purchasing principles of sustainable business and non - sustainable businesses?
What are the pillars of sustainability?
What is the concept of sustainable sources?
How do these indicators help achieving the firm sustainability which is measured on economic, environment and social dimensions?
Knowledge Booster
Similar questions
- Discuss the relationship between Marketing and Strategic Alliances?arrow_forwardWhat are the reasons as to why firms should care about sustainability. Which is the most important reason and why is it the most important? What are some examples of these reasons as to why firms should care about sustainability?arrow_forwardWho would you consider as stakeholders for the poster exhibition in Ques which is Write the four constraints scope, time, cost, and quality for a poster exhibition by OMBS society in the ground floor lobbyarrow_forward
- W hat strategies should businesses employ to align their sales and marketing teams, ensuring they work together seamlessly to achieve common goals and drive revenue growth?arrow_forwardExplain why social and environmental sustainability is seen as being of growing importance to businesses. Consider ways in which a company's annual reporting may contribute to embedding sustainability into stakeholder decision-making.arrow_forwardhow does panatagonia works in making sustainable decisionsarrow_forward
- Sustainability concepts cover triple bottom line among (a ) People (b ) Environment (c ) Profit Elaborate how can these three variables be balanced?arrow_forwardHow can persuasive technology be used to promote sustainable consumer choices in the fashion industry? Provide examples of persuasive strategies for sustainable fashion.arrow_forwardbriefy explain What is Sustainability? briefy explain What is Information Technology? briefy explain What is the relationship between IT and Sustainability?arrow_forward
- How can organizations establish a sustainable service marketing strategy? How does the introduction of partnerships help create service marketing competitive advantage?arrow_forwardwhy is business so important to achieve sustainability ?arrow_forwardHow can the Target markets be selected?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningFoundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning