Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 2, Problem 8RQ
Program Plan Intro

Porter’s Value Chain Analysis:

  • Value chain analysis is a tool cretaed by Michael Porter to determine how to create the greatest possible value for customers.
  • The main aim of value chain analysis is to identify processes in which value for the customer is added by the firm and to create a competitive advantage for itself along with a cost advantage or product differentiation.
  • The two different categories of value chain analysis includes primary value activities and support value activities.

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