MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
expand_more
expand_more
format_list_bulleted
Question
Chapter 2, Problem 8QA
Summary Introduction
To define:The meaning of ethnocentrism.
Introduction: Ethnocentrism is the term widely used in the social sciences and refers to an individual’s preference of his home country’s products over the products manufactured abroad.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How globalization impacts society? economic? and other people?
What are some important cultural dimensions?
How is the Political structure important variable faced by global marketer?
Chapter 2 Solutions
MARKETING: REAL PEOPLE...ACCESS CARD
Knowledge Booster
Similar questions
- How do you think globalization affects you personallyarrow_forwardHow national cultures influence business?arrow_forwardWhat can business do to prevent unexpected problems in dealing with socialcultural, economy and financial, legal and regulatory, and physical and environmental forces in global market?arrow_forward
- How does globalization intersect with social and political movements, such as nationalism and populism?arrow_forwardHow is Political structure a third important variable facing global marketers?arrow_forwardDiscuss the following question:What is culture and what are its four primary dimensions in business?arrow_forward
- What is the difference between COO and Consumer Ethnocentrism (CE)? How can international marketers use their understanding of these factors to ensure success in overseas markets?arrow_forwardWhat is culture and how culture influences/impacts international businessarrow_forwardHow do political, legal, and economic forces shape national culture?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you