MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 2, Problem 8QA
Summary Introduction
To define:The meaning of ethnocentrism.
Introduction: Ethnocentrism is the term widely used in the social sciences and refers to an individual’s preference of his home country’s products over the products manufactured abroad.
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