MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 2, Problem 7QA
Summary Introduction
To determine:The meaning of technological and sociocultural environments as per the marketers. The marketers’ need to understand these environments need to explained as well.
Introduction: Sociocultural environment refers to the immediate physical and social setting of the society in which the individual lives.Technological environment refers to the state of technology and science in the country and other related components.
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MARKETING: REAL PEOPLE...ACCESS CARD
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