Understanding Management (MindTap Course List)
Understanding Management (MindTap Course List)
10th Edition
ISBN: 9781305502215
Author: Richard L. Daft, Dorothy Marcic
Publisher: Cengage Learning
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Chapter 2, Problem 5DQ
Summary Introduction

To determine:

The primary advantage of using big data analytics.

Introduction:

Big data analytics refers to the procedures and methods involved in examining large data. The examination of data helps in identifying the unknown and hidden facts related to the organization. In addition, the information regarding customer preferences and market trends are identified to make changes in the business.

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