MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
Book Icon
Chapter 2, Problem 4LO
Summary Introduction

To develop: The business mission statement

A statement that outlines the goals, mission and the type of products, primary consumers and other related objections of a company is business mission statement.

Blurred answer
Students have asked these similar questions
List elements of business planning
Define the following: Strategic planning mission statement business portfolio Market penetration
Determine the key objectives of business