EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
Students have asked these similar questions
What are the global marketing advantages and disadvantages? Provide an Example.
What might be the dangers for a large Western retailer in staying out of emerging markets?
With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market? Also, in terms of consumer behavior, are the cultures of the world becoming more similar or more different?
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