*CRAFTING AND EXEC. STRATEGIES >INTL. ED
*CRAFTING AND EXEC. STRATEGIES >INTL. ED
22nd Edition
ISBN: 9781260565935
Author: Thompson
Publisher: MCG
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Chapter 2, Problem 3ALE
Summary Introduction

To discuss: The way Company B became a strategic leader through coordination of strategic initiatives at various levels and functional areas.

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The article above states: “There are four main enterprise applications: enterprise systems, supply chain management (SCM) systems, customer relationship management (CRM) systems, and knowledge management systems (KMS)”. Describe FIVE (5) benefits that a business would gain by merging customer relationship management (CRM) with artificial intelligence (AI).
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