Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.8CTE
Summary Introduction

To analyze: The mission statement of a non-profit organization.

Introduction:

A mission statement which highlights the purpose and activities of the organization must be precise and concise, as it must be easily understandable to customers.

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