Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.4DQ
Summary Introduction

To discuss: The way the marketing departments are organized and the best organization.

Introduction:

The strategic plan of the company establishes the various business units of the organization. Each business unit has different departments.

  • Marketing,
  • Finance,
  • Accounting,
  • Purchasing,
  • Operations,
  • Information systems,
  • Human resources, and others.

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