EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Question
Chapter 2, Problem 2.7CTE
Summary Introduction
To discuss: The position of Company SB and the difference used to produce customer value.
SWOT Analysis is the most prestigious instrument for review and investigation of the general key position of the business and its condition. SWOT is abbreviated as Strength, Weakness, Opportunities and Threats.
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