EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Question
Chapter 2, Problem 2.15VC
Summary Introduction
Case summary:
KM Company started its business in the year 1873 as a photo company. It sells cameras, equipment and supplies to the final consumers. Environmental factors made KM Company to change its market strategic.
To discuss: The mission of KM Company.
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