Basic Business Statistics, Student Value Edition (13th Edition)
13th Edition
ISBN: 9780321946393
Author: Mark L. Berenson, David M. Levine, Kathryn A. Szabat
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Videos
Question
Chapter 2, Problem 24PS
a.
To determine
Construct the bar chart, a pie chart and a pareto chart.
b.
To determine
Determine the best graphical method for portraying the data.
c.
To determine
Determine the conclusion about the purpose of paid media advertising.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
x
Resorts & Spas, a magazine devoted to upscale vacations and accommodations, published its Reader's Choice List of the top 20 independent beachfront boutique hotels in the world. The data shown are the scores received by these hotels based on the results from Resorts & Spas' annual Readers' Choice Survey. Each score represents the percentage of respondents who rated a hotel as excellent or very good on one of three criteria (comfort, amenities, and in-house dining). An overall score was also reported and used to rank the hotels. The highest ranked hotel, the Muri Beach Odyssey, has an overall score of 94.3, the highest component of which is 97.7 for in-house dining. If required, round your answer to three decimal places.
Click on the datafile logo to reference the data.
Hotel
Overall
Comfort
Amenities
In-House Dining
Muri Beach Odyssey
94.3
94.5
90.8
97.7
Pattaya Resort
92.9
96.6
84.1
96.6
Sojourner's Respite
92.8
99.9
100.0
88.4…
In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts form social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values).
Marketing Managers
Marketing Research
Advertising
3
6
7
4
6
6
3
5
5
5
5
6
4
6
6
5
5
6
(a)
Use α = 0.05 to test for significant differences in perception among the three groups.
State the null and alternative hypotheses.
H0: μMM = μMR = μAHa: μMM ≠ μMR ≠ μAH0: Not all the population means are equal.Ha: μMM = μMR = μA…
In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values).
Marketing Managers
Marketing Research
Advertising
4
6
5
5
6
6
5
7
5
3
6
4
3
7
5
4
7
5
(a)
Use ? = 0.05 to test for significant differences in perception among the three groups.
State the null and alternative hypotheses.
H0: ?MM = ?MR = ?AHa: Not all the population means are equal.
H0: ?MM = ?MR = ?A
Ha: ?MM ≠ ?MR ≠ ?A…
Chapter 2 Solutions
Basic Business Statistics, Student Value Edition (13th Edition)
Ch. 2 - A categorical variable has three categories, with...Ch. 2 - The following data represent the responses to two...Ch. 2 - The following table, stored in smartphone sales,...Ch. 2 - The Edmunds.com NHTSA Complaints Activity Report...Ch. 2 - The 2013 Mortimer Spinks and Computer Weekly...Ch. 2 - The following table represents world oil...Ch. 2 - Visier’s Survey of Employers explores how North...Ch. 2 - A survey of 1,085 adults asked “Do you enjoy...Ch. 2 - Prob. 9PSCh. 2 - Do special recommendations increase ad...
Ch. 2 - Construct an ordered array, given the following...Ch. 2 - Construct an ordered array, given the following...Ch. 2 - Prob. 13PSCh. 2 - Prob. 14PSCh. 2 - Prob. 15PSCh. 2 - The file Utility contains the following data about...Ch. 2 - How much time do commuters living in or near...Ch. 2 - How do the average credit scores of people living...Ch. 2 - One operation of a mill is to cut pieces of steel...Ch. 2 - Prob. 20PSCh. 2 - Prob. 21PSCh. 2 - Prob. 22PSCh. 2 - The file Drink Contains the following data for the...Ch. 2 - Prob. 24PSCh. 2 - Prob. 25PSCh. 2 - Prob. 26PSCh. 2 - Prob. 27PSCh. 2 - Prob. 28PSCh. 2 - Prob. 29PSCh. 2 - Prob. 30PSCh. 2 - Prob. 31PSCh. 2 - Do special recommendations increase ad...Ch. 2 - Construct a stern-and-leaf display, given the...Ch. 2 - Construct an ordered array, given the following...Ch. 2 - The following is a stern-and0-leaf display...Ch. 2 - Prob. 36PSCh. 2 - The file MobileSpeed contains the overall download...Ch. 2 - The file Utility contains the following data about...Ch. 2 - Prob. 39PSCh. 2 - Prob. 40PSCh. 2 - How much time do Americans living in or near...Ch. 2 - How do the average credit scores of people living...Ch. 2 - One operation of a mill is to cut pieces of steel...Ch. 2 - Prob. 44PSCh. 2 - Prob. 45PSCh. 2 - Prob. 46PSCh. 2 - The data stored in Drink represents the amount of...Ch. 2 - The following is a set of data from a sample of...Ch. 2 - Prob. 49PSCh. 2 - Movie companies need to predict the gross receipts...Ch. 2 - Data were collected on the typical cost of dining...Ch. 2 - Prob. 52PSCh. 2 - Prob. 53PSCh. 2 - How have stocks performed in the past? The...Ch. 2 - Prob. 55PSCh. 2 - Prob. 56PSCh. 2 - The file Audits contains the number of audits of...Ch. 2 - Prob. 58PSCh. 2 - Prob. 59PSCh. 2 - Prob. 60PSCh. 2 - Using the sample of retirement funds stored in...Ch. 2 - Prob. 65PSCh. 2 - Prob. 66PSCh. 2 - Examine the following visualization, adapted from...Ch. 2 - Prob. 69PSCh. 2 - Prob. 70PSCh. 2 - How do histograms and polygons differ in...Ch. 2 - Why would you construct a summary table?Ch. 2 - What are the advantages and disadvantage of using...Ch. 2 - Compare and contrast the bar chart for categorical...Ch. 2 - What is the difference between a time-series plot...Ch. 2 - Why is it said that the main feature of a Pareto...Ch. 2 - What are the three different ways to break down...Ch. 2 - How can a multidimensional table differ from a...Ch. 2 - What type of insights can you gain from a...Ch. 2 - The following summary, table, presents the...Ch. 2 - The following table represents the market share...Ch. 2 - Prob. 82PSCh. 2 - The owner of a restaurant that services...Ch. 2 - Prob. 84PSCh. 2 - The following data represents the pounds per...Ch. 2 - Prob. 86PSCh. 2 - One of the major measures of the quality of...Ch. 2 - Prob. 88PSCh. 2 - Prob. 89PSCh. 2 - Prob. 90PSCh. 2 - Prob. 91PSCh. 2 - Prob. 92PSCh. 2 - What was the average price of a room at two-star,...Ch. 2 - The file Protein contains calorie and cholesterol...Ch. 2 - The file Natural Gas contains the U.S. monthly...Ch. 2 - Prob. 96PSCh. 2 - Prob. 97PSCh. 2 - A/B testing allows business to test a new design...
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, statistics and related others by exploring similar questions and additional content below.Similar questions
- In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5 4 6 6 5 6 6 5 6 4 4 5 5 5 7 4 4 6 At the ? = 0.05 level of significance, we can conclude that there are differences in the perceptions for marketing managers, marketing research specialists, and advertising specialists. Use the procedures in Section 13.3 to…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research 5 6 5 6 4 4 = ○ H₂: HMM HMR = HA H₂: HMM # HMR #HA | Ⓒ H₂³ Hmm = HMR = HA 5 5 5 O H₂: HMM# HMR #HA H₂HMM = HMR = HA 4 Find the value of the test statistic. 7.0 4 OH: Not all the population means are equal. H₂: HMM HMR HA 4 H₂: Not all the population means are equal. (a) Use a = 0.05 to test for…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5 4 6 6 5 6 6 5 6 4 4 5 5 5 7 4 4 6 #1) Use ? = 0.05 to test for significant differences in perception among the three groups.State the null and alternative hypotheses A) H0: Not all the population means are equal.Ha: ?MM = ?MR = ?A B) H0: ?MM = ?MR = ?AHa: ?MM ≠ ?MR ≠…arrow_forward
- In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 6 6 3 5 6 5 5 6 5 6 5 4 6 7 3 5 6 (a) Use ? = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. H0: Not all the population means are equal.Ha: ?MM = ?MR = ?A H0: ?MM ≠ ?MR ≠ ?AHa: ?MM = ?MR =…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 6 7 3 6 6 3 5 6 4 5 5 5 5 6 5 6 6 Find the value of the test statistic. Find the p-value. (Round your answer to three decimal places.) p-value = (b) At the ? = 0.05 level of significance, we can conclude that there are differences in the perceptions for marketing…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5 7 5 3 6 5 4 7 6 4 6 5 5 6 4 3 7 5 (a) Use ? = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. H0: ?MM = ?MR = ?AHa: Not all the population means are equal. H0: At least two of the population…arrow_forward
- In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods ea faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 3. 6 4 6. 5 7 (a) Use a = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. O Ho: At least two of the population means are equal. H : At least two of the population means are different. O Ho: Not all the population means are…arrow_forwardThe New York Times reported that Apple has unveiled a new iPad marketed specifically to school districts for use by students (The New York Times website). The 9.7-inch iPads will have faster processors and a cheaper price point in an effort to take market share away from Google Chromebooks in public school districts. Suppose that the following data represent the percentages of students currently using Apple iPads for a sample of 18 U.S. public school districts. Click on the datafile logo to reference the data. DATA file a. Compute the mean and median percentage of students currently using Apple iPads. (to 2 decimals) (to the nearest whole number) Mean Median 15 22 12 21 26 18 42 29 64 20 15 22 18 24 27 24 26 19 Range b. Compute the first and third quartiles for these data. (to 2 decimals) First quartile Third quartile (to 2 decimals) c. Compute the range and interquartile range for these data. (to the nearest whole number) (to 2 decimals) Interquartile range d. Compute the variance and…arrow_forwardResorts & Spas, a magazine devoted to upscale vacations and accommodations, published its Reader's Choice List of the top 20 independent beachfront boutique hotels in the world. The data shown are the scores received by these hotels based on the results from Resorts & Spas' annual Readers' Choice Survey. Each score represents the percentage of respondents who rated a hotel as excellent or very good on one of three criteria (comfort, amenities, and in-house dining). An overall score was also reported and used to rank the hotels. Determine the estimated multiple linear regression equation that can be used to predict the overall score given the scores for comfort, amenities, and in-house dining.Let x1 represent Comfort.Let x2 represent Amenities.Let x3 represent In-House Dining. Hotel Overall Comfort Amenities In-House Dining Muri Beach Odyssey 94.3 94.5 90.8 97.7 Pattaya Resort 92.9 96.6 84.1 96.6 Sojourner’s Respite 92.5 99.9 100.0 88.4 Spa Carribe 91.2 88.5 94.7…arrow_forward
- Resorts & Spas, a magazine devoted to upscale vacations and accommodations, published its Reader's Choice List of the top 20 independent beachfront boutique hotels in the world. The data shown are the scores received by these hotels based on the results from Resorts & Spas' annual Readers' Choice Survey. Each score represents the percentage of respondents who rated a hotel as excellent or very good on one of three criteria (comfort, amenities, and in-house dining). An overall score was also reported and used to rank the hotels. The highest ranked hotel, the Muri Beach Odyssey, has an overall score of 94.3, the highest component of which is 97.7 for in-house dining. (Let x1 represent Comfort, x2 represent the Amenities, x3 represent In-House Dining, and y represent Overall.) Hotel Overall Comfort Amenities In-House Dining Muri Beach Odyssey 94.3 94.5 90.8 97.7 Pattaya Resort 92.9 96.6 84.1 96.6 Sojourner's Respite 92.8 99.9 100.0 88.4 Spa Carribe 91.2 88.5 94.7 97.0…arrow_forwardIn the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company’s strategy, culture, and ethics. For example, in , Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 6 5 5 5 5 6 4 4 5 5 4 4 6 5 5 4 4 5 a. Use to test for a significant difference in perception among the three groups. Compute the values identified below (to decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment…arrow_forwardWhich of the following is not a common data source? A. Customer Surveys B. Social Media Platforms C. Website Traffic Logs D. Key Performance Indicators (KPIs)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Glencoe Algebra 1, Student Edition, 9780079039897...AlgebraISBN:9780079039897Author:CarterPublisher:McGraw Hill
Holt Mcdougal Larson Pre-algebra: Student Edition...AlgebraISBN:9780547587776Author:HOLT MCDOUGALPublisher:HOLT MCDOUGAL
Big Ideas Math A Bridge To Success Algebra 1: Stu...AlgebraISBN:9781680331141Author:HOUGHTON MIFFLIN HARCOURTPublisher:Houghton Mifflin Harcourt
Glencoe Algebra 1, Student Edition, 9780079039897...
Algebra
ISBN:9780079039897
Author:Carter
Publisher:McGraw Hill
Holt Mcdougal Larson Pre-algebra: Student Edition...
Algebra
ISBN:9780547587776
Author:HOLT MCDOUGAL
Publisher:HOLT MCDOUGAL
Big Ideas Math A Bridge To Success Algebra 1: Stu...
Algebra
ISBN:9781680331141
Author:HOUGHTON MIFFLIN HARCOURT
Publisher:Houghton Mifflin Harcourt
Hypothesis Testing using Confidence Interval Approach; Author: BUM2413 Applied Statistics UMP;https://www.youtube.com/watch?v=Hq1l3e9pLyY;License: Standard YouTube License, CC-BY
Hypothesis Testing - Difference of Two Means - Student's -Distribution & Normal Distribution; Author: The Organic Chemistry Tutor;https://www.youtube.com/watch?v=UcZwyzwWU7o;License: Standard Youtube License