EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Question
Chapter 2, Problem 2.3DQ
Summary Introduction
To discuss: The differences between value delivery network and value chain.
Value chain is the full scope of activities that comprise of designing, production, marketing and distribution where organizations direct to convey goods or service from origination to conveyance.
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