EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 2, Problem 2.16VC
Summary Introduction
Case summary:
KM Company started its business in the year 1873 as a photo company. It sells cameras, equipment, and supplies to the final consumers. Environmental factors made KM Company to change its market strategic.
Characters in case:
KM Company
To discuss: The market condition made KM Company to re-evaluate its marketing strategy.
Introduction:
Strategic planning is the process where an organization plans the strategy on setting goals, making decisions, allocating its resources, and achieving their set goals.
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