OPERATIONS MANAGEMENT: SUSTAIN ACCESS C
OPERATIONS MANAGEMENT: SUSTAIN ACCESS C
13th Edition
ISBN: 9780135662076
Author: HEIZER
Publisher: PEARSON
Question
Book Icon
Chapter 2, Problem 1.4VC
Summary Introduction

Case summary:

RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working.

RM Company is involved in continuous innovation with the help of computer-aided designing, high quality molds and their constant monitoring for quality. RM Company also closely interacts with their suppliers to ensure that the supplier parts are also of good quality.

Their product line is 22 boats ranging from 19 feet to 44 feet-long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet, and so forth.

RM Company has also joined the American Boat Builders association. They are able to sustain their position in the market with the economies of scope approach in procurement.

Blurred answer
Students have asked these similar questions
Learning Activity 4: Strategic Sales Management How has the advent and rapid evolution of digital technology transformed traditional sales management strategies, and what do you think are the most significant challenges and opportunities this transformation brings? In addition, please select and describe an example of company that has embraced change and implemented a unique and effective sales strategy.
1) View the two video excerpts (Ctrl+Click on the two links), Preview 1 to the Goal Movie (Goldratt) (11.17 minutes), https://www.youtube.com/watch?v=2RVMgV37O_k  and Preview 2 to the Goal Movie – How to Version (Goldratt) (9.40 minutes) https://www.youtube.com/watch?v=t_oM9LvK0rU and answer the following questions:   a) What problems is UniCo facing and how are they tackling these problems currently? b) What advice did Jonah give to Rogo, and what lessons did Rogo learn from “Herbie’s Hike”? c) How do you think Rogo can leverage Jonah’s advice (as well as the lessons learnt from “Herbie’s Hike”) to solve UniCo’s problems?   2) A business program has the facilities and faculty to handle an enrollment of 2,000 new students per semester. However, in an effort to limit class sizes to a “reasonable” level the business dean, placed a ceiling on enrollment of 1,500 new students. Although there was ample demand for business courses last semester, conflicting schedules allowed only 1,450 new…
The global marketplace has undergone a dramatic transformation, demanding that businesses adapt their supply chain management and implement new strategies to ensure the reliable sourcing of materials and goods. Please choose an organisation that you are currently working for or you are familiar with where its procurement operations has been greatly affected. You may pick a commercial or public institution as a choice for your study. You will need to briefly describe the institution and explain its category management structure which support the strategic procurement. You are required to provide an overview and discuss how spend are identified along with the types of categories purchased Briefly describe the organisation that you have chosen. Analyse the criticality of both the category management and strategic sourcing that will impact the business needs of the institution that you have chosen. Laing oxemples from the institution you have selected appraise and recommend CO
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L