Case Summary:Prime Bank was started in 1964; it was a pioneer since then. Its services grew from banking to commercial and non-commercial banking services. Loyalty to customers was their main focus. Multiple ATM machines and banking services were available easily. J.R was a chairman of the bank. As time passes, bank started facing innumerable challenges. People had to face parking issues, waiting time increased, limited tellers were available etc. Competition among banking sector grew. Other banks started offering loans at lower interest rate and savings yield higher interest.
Interpretation: List of changes for operations function of bank and ways for improvement to support strategy focused on customer service.
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