Case summary:
Person J is the general manager of Company M (whose performance was low in operations), where the company
Person SP, the CEO (chief executive officer) of Company I, wants this company to do business internationally. This is so that they can provide goods and service to customers whenever and wherever necessary. Person SP realized that, for the company, he has to develop a continuous competitive advantage. Having world-class human capital for the company was the main competitive advantage according to him.
According to Person SP, innovations in manufacturing or technology alone cannot dominate their markets. Human capital is also one of the important resources. Especially in Company I, people are mainly relied on to develop and deliver the best service. He understood that the company was lacking in managing and in using human capital.
Person SP started a global human resource group; the main aim of starting this group is to select the best person for the company who can solve client problems. HR representatives have to know the business strategy to hire the best people. The WMI (workforce management initiative) is a database that measures the supply and demand for different skills and capabilities of employees.
The WMI database has many advantages; that is the reason why many companies are following this database. In the year 2013, the new CEO (Person VG) continued the workforce by launching a smarter workforce initiative. Company K was acquired by Company I in the year 2012 with its external and internal workforce. Company I had a major force in HR management.
Characters in the case:
Person J,
Person SP,
Company M,
Company I,
Person VG,
Company K.
Introduction:
Human resource management (HRM) is the practice that companies undergo to manage people in order to accomplish their goals.
To determine: Whether Company I is taking its smarter workforce initiative service positioning too far.
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International Business: Competing in the Global Marketplace
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