MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 19, Problem 3LO
Summary Introduction
To Discuss: The characteristics of demand in price determination.
Introduction: Pricing objective supports the pricing procedure for an item and it ought to mirror an organization's strategic, financial, marketing and product objectives.
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