Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 19, Problem 1BYMP

a)

Summary Introduction

To identify: The most useful media among the four media.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

b)

Summary Introduction

To discuss: The reason for stating the most useful media is F media.

Summary Introduction

To discuss: Whether the other social media like media P can be considered and the reasons.

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