Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 19, Problem 19.7CTE
Summary Introduction

To discuss: The various environmental threats posted to global marketers and how the affected companies reacting to it and the recommendation for these companies to address the threat.

Introduction:

Environmental threats are as follows:

  • Regulatory threats
  • Economic threats
  • Cultural threats

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