Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 19, Problem 19.6CTE
Summary Introduction
To discuss: The CPI reports of Countries A, D, J, M, NZ, S and US.
Introduction:
Corruption perception index (CPI) was published by transparency international in the year 1995. This ranks the countries according to their corruption level.
Summary Introduction
To discuss: Implication of index on US-based companies running business in these countries.
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