Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 18.1, Problem 1LO
Summary Introduction
To contrast: The factors that favors the use of advertising and personal selling.
A two-way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.
An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.
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