Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 18.2, Problem 1LO
Summary Introduction
To discuss : The 4 sales channels
The process of bringing goods and services to the market for selling it to customers is known as sales channels. The sales channel can be classified into direct and indirect sales channels. Direct sales channel includes selling the goods or services directly to the customer and indirect sales channel includes selling the goods through retailer, wholesalers, and dealers.
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