Management, 13Th Edition
Management, 13Th Edition
13th Edition
ISBN: 9780133910292
Author: Stephen P. Robbins & Mary A. Coulter
Publisher: PEARSON
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Chapter 18, Problem PC8RDQ

The Wall Street Journal and other business periodicals often carry reports of companies that have not met their sales or profit forecasts. What are some reasons a company might not meet its forecast? What suggestions could you make for improving the effectiveness of forecasting?

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