MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Question
Chapter 18, Problem 8MA
Summary Introduction
To discuss: Whether the act by the person constitutes the ethical integrated marketing strategy and how will this have an effect on the attitude of Person X towards the purchases of the products by company G.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
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