Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 18, Problem 5MA
Summary Introduction
To compare and contrast: Public relations and advertising and the way the public relations contributes to the IMC of the firm.
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Part 2 of your Marketing Plan
Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas:
Local and Global Competitors
Identify existing local companies that you will be competing against
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Identify if other global companies are present in this market
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Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…
Part 2 of your Marketing Plan
Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas:
Local and Global Competitors
Identify existing local companies that you will be competing against
How are they positioned?
Identify if other global companies are present in this market
How are they positioned?
Do you feel that you need to adapt your positioning to this market in order to compete directly against them?
Situation Analysis
Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…
read the attached article (linked above). This article from Wall Street Journal written in August 2020 is a very interesting look at why there were still paper towel shortages at that point in time. This article focuses on issue of forecasting consumer demand, lean manufacturing and inventory control practices in supply chains. The figures in this article are especially well done and very illustrative. After reading the answer the following questions:
What are your Top 3 key takeaways from the article about the challenges inherent in forecasting consumer demand?
What lessons can manufacturers and retailers learn from this experience? How can current practices be improved?
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