MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 18, Problem 2BYMP
Summary Introduction

To determine: The customer-oriented promotion selected by Person X.

Introduction:

Customer-oriented sales promotion is also known as customer promotion. It consists of sales promotion tools that help a company’s personal selling and advertising those are directed to the final customer.

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