The term “servicization” with an example taken from the life experiences of an individual where services are deciding factor in purchasing. Introduction: The success of any company depends on multiple factors. The quality of the product manufactured by the company and after-sale service provided by the company plays a major role for a company being successful in a competitive market.

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Chapter 1.8, Problem 22P

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To explain: The term “servicization” with an example taken from the life experiences of an individual where services are deciding factor in purchasing.

Introduction: The success of any company depends on multiple factors. The quality of the product manufactured by the company and after-sale service provided by the company plays a major role for a company being successful in a competitive market.

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