Basic Business Statistics, Student Value Edition (13th Edition)
Basic Business Statistics, Student Value Edition (13th Edition)
13th Edition
ISBN: 9780321946393
Author: Mark L. Berenson, David M. Levine, Kathryn A. Szabat
Publisher: PEARSON
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Chapter 18, Problem 12CRP

The data in the file BankMarketing are from a direct marketing campaign conducted by a Portuguese banking institution.

The variables included were age, type of job, marital status, education, whether credit is in default, average yearly balance in account in Euros, whether there is a housing loan, whether there is a person loan, last contact duration in seconds, number of contacts performed during this campaign, and has the client purchased a term a team deposit.

Analyze the data and assess the likelihood that the client will purchase a term deposit.

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