EBK MARKETING
EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
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Chapter 17.6, Problem 3PC
Summary Introduction

To determine: Challenges faced by retailers when marketing their products through multiple channels.

Introduction: Multiple channels strategy refers to the marketing strategy where the product is marketed and sold through a number of channels such as online stores, physical stores, and catalogs.

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