Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 17.3, Problem 17.8LR
Summary Introduction
To discuss: The level at which the process of consumer purchase decision is the significance of personal selling greatest with a reason for it.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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Check out a sample textbook solutionStudents have asked these similar questions
How do purchase offers impact consumer behavior and market dynamics in a competitive retail environment?
What factors will influence the continued evolution of personal selling?
Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
Chapter 17 Solutions
Marketing - Standalone book
Ch. 17.1 - Prob. 17.1LOCh. 17.1 - Prob. 17.1LRCh. 17.1 - Prob. 17.2LRCh. 17.1 - Prob. 17.3LRCh. 17.2 - Prob. 17.2LOCh. 17.2 - Prob. 17.4LRCh. 17.2 - Prob. 17.5LRCh. 17.2 - Prob. 17.6LRCh. 17.3 - Prob. 17.3LOCh. 17.3 - Prob. 17.7LR
Ch. 17.3 - Prob. 17.8LRCh. 17.3 - Prob. 17.9LRCh. 17.4 - Prob. 17.4LOCh. 17.4 - Prob. 17.10LRCh. 17.4 - Prob. 17.11LRCh. 17.4 - Prob. 17.12LRCh. 17.5 - Prob. 17.5LOCh. 17.5 - Prob. 17.13LRCh. 17.5 - Prob. 17.14LRCh. 17 - Prob. 1AMKCh. 17 - Prob. 2AMKCh. 17 - Prob. 3AMKCh. 17 - Prob. 4AMKCh. 17 - Prob. 5AMKCh. 17 - Prob. 6AMKCh. 17 - Prob. 7AMKCh. 17 - Prob. 8AMKCh. 17 - Prob. 9AMKCh. 17 - Prob. 10AMKCh. 17 - Prob. 1VCCh. 17 - Prob. 2VCCh. 17 - Prob. 3VC
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- Why Personal selling is important for Pharmaceutical products? Please answer at your own easy words.arrow_forwardHow does Purchase involvement depends on level of interest?arrow_forwardWhat is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.arrow_forward
- How does a comprehensive understanding of the product knowledge contribute to the effectiveness of personal selling strategies?arrow_forwardHow do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.arrow_forwardWhich buying requirements are satisfied by Jiffy Lube?arrow_forward
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