Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 17.2, Problem 17.5LR
Summary Introduction
To determine: The element of promotional mix in which the cost of a contact is high
Introduction:
The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.
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For this activity choose a product from above and come up with the following:
What is your Product Name?
What is slogan for your product?
Who is your target market?
What are the possible segmentations in this target market?
What type of product? ( Convenience, specialty ,shopping, unsought)
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Come up with a persuasive or informational label for your product?
Does your product have a warranty?
New Product Development
For this assignment find a new product in technology that may still be in the development process. Provide your own research findings about the product.
Where is this product in the development process? What is your personal opinion on this new product? Would you purchase this product? How similar is this product to an existing product, name an existing product that is similar?
Provide a picture of your product:
Provide resources:
Survey research is the most popular technique for gathering primary data in the research process. For this assignment create a customer survey that can assist Starbucks coffee representatives, create a new product that will appeal to the majority including non-coffee drinkers.
Chapter 17 Solutions
Marketing - Standalone book
Ch. 17.1 - Prob. 17.1LOCh. 17.1 - Prob. 17.1LRCh. 17.1 - Prob. 17.2LRCh. 17.1 - Prob. 17.3LRCh. 17.2 - Prob. 17.2LOCh. 17.2 - Prob. 17.4LRCh. 17.2 - Prob. 17.5LRCh. 17.2 - Prob. 17.6LRCh. 17.3 - Prob. 17.3LOCh. 17.3 - Prob. 17.7LR
Ch. 17.3 - Prob. 17.8LRCh. 17.3 - Prob. 17.9LRCh. 17.4 - Prob. 17.4LOCh. 17.4 - Prob. 17.10LRCh. 17.4 - Prob. 17.11LRCh. 17.4 - Prob. 17.12LRCh. 17.5 - Prob. 17.5LOCh. 17.5 - Prob. 17.13LRCh. 17.5 - Prob. 17.14LRCh. 17 - Prob. 1AMKCh. 17 - Prob. 2AMKCh. 17 - Prob. 3AMKCh. 17 - Prob. 4AMKCh. 17 - Prob. 5AMKCh. 17 - Prob. 6AMKCh. 17 - Prob. 7AMKCh. 17 - Prob. 8AMKCh. 17 - Prob. 9AMKCh. 17 - Prob. 10AMKCh. 17 - Prob. 1VCCh. 17 - Prob. 2VCCh. 17 - Prob. 3VC
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