Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 17.1, Problem 1LO
Summary Introduction
To identify: The 5 components of the promotional mix.
Promotion tools are the marketing communication mix which the companies use to build customer relationship, involve customer, and communicate customer value.
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Identify the seven components of the promotional mix.
Describe the elements and the goals of the Promotional mix.
Describe shortly the promotional mix forms.
Chapter 17 Solutions
Contemporary Marketing
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