EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 17, Problem 17.1DQ
Summary Introduction
To discuss: The advantages of direct and digital marketing to the sellers and buyers.
Introduction:
Direct digital marketing has a direct involvement in engagement of the targeted individual consumers and communities of customers to get two factors like the immediate reply and building up an ultimate relationship with customer.
Expert Solution & Answer
Explanation of Solution
The benefits of direct and digital marketing to the buyers are as follows:
From the purchaser’s perspective the direct marketing is easy, convenient, and private its advantages are as follows:
- It provides the buyers a ready access to the wealth of the products.
- It provides the buyers the access to a wealth of comparative facts about the products, companies, and competitors.
- It is immediate and interactive.
- It provides the consumers with a higher measure of control.
The benefits of direct and digital marketing to the sellers are as follows:
- The direct and digital marketing can make their target as smaller groups or the individual consumers.
- They provide the goods and services at a lower cost, efficient, and speedy alternative for reaching their markets.
- They can provide a greater flexibility.
- They provide sellers the access to buyers that they cannot reach through various other channels.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
United Airlines has a rewards program where consumers can earn points for travel. This is called:
a) Instrumental Conditioning
b) Cognitive Conditioning
c) Variable-ratio conditioning
d) Classical conditioning
e) None of the above
Question:
About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that, on average, those who thought it was a Nike putter needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect.
a) Placebo
b) Brand
c) Nike
d) Ikea
Another name for positioning is:
a) A form of self-expression
b) The brand’s point of differentiation
c) The brand personality
d) Both B and C
e) None of the above
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- A marketing technique that associates brands with scents is called: a) Billboard Scenting b) Perceptional learning c) Escape Scenting d) Cognitive learning e) None of the abovearrow_forwardThere are extrinsic and intrinsic motivations for consumer behavior. Some consumers are motivated to purchase a Lexus because their neighbors just bought one are triggered by which motivation factor of consumer behavior: a) Subconscious Personality b) Psychology c) External Motivators d) Heuristics e) None of the abovearrow_forwardWhich of the following is NOT considered a brand: a) Subcultures b) The Philadelphia Eagles c) Fraternities d) Nike e) Taylor Swiftarrow_forward
- Mariah Carey has a perfume called Lollipop. Her brand is using the theory of: a) Instrumental conditioning b) Classical Conditioning c) Modeling d) Observational Learning e) None of the abovearrow_forwardHome Depot History of LAck of Ethical Decision Making and Social Responsibility. Actions that receive public backlash and failed to deliver to their community.arrow_forwardSWOT analysis for Home depotarrow_forward
- Home depot Mission Statement and Key Leadersarrow_forwardHome Depot History of Ethical Decision Making and Social Responsibility. Community and public accomplishment.arrow_forwardCompany: HOME DEPOT Company Name, Mission Statement, and Key Leaders -Provide the name of the company your researching, the company mission statement and the names and backgrounds of the key leaders. -Include a 2-3 paragraph response detailing your thoughts on the mission statement and the key leaders. Company History and Timeline -Design a timeline detailing the company’s history, including any relevant information on founders, major acquisitions, setbacks, and changes in company image or branding. -Include a 2-3 paragraph response detailing your thoughts on the company timeline. History of Ethical Decision Making and Social Responsibility -Research the company’s history of ethical decision making and social responsibility. What have they done to put themselves into good standing with the public and to give back to their community? -Include a 2-3 paragraph response detailing your thoughts on the company’s history of ethical decision making and social responsibility.…arrow_forward
- What is a potential social causes, issues, or nonprofits for Apple Inc. to adopt. Choose three to four possible (social causes) and evaluate whether the alternatives fit with Apple Inc. mission, vision, and ethical framework, as well as any existing social responsibility efforts. Will selecting this cause support the responsibility owed to Apple Inc. stockholders and stakeholders? What are the chosen top three potential social causes for Apple Inc and why the selected social cause or issue is a good match with Apple Inc. for creating a corporate social responsibility (CS) campaign. How each of top three social causes do or do not meet Apples Inc. mission, vision, and ethical framework, as well as, any on-going social responsibility efforts. Why would the social cause chosen is a good fit with Apple Inc. Assess how Stockholder Theory and Stakeholder Theory impacted the final selectionarrow_forwardWhich of the following statements is true of online retailing? Question 2Select one: a. All the people visiting a typical website convert into paying customers. b. Online retailers cannot provide efficient customer service like their on-ground counterparts. c. There is a lack of security on the Web. d. Online retailing will attract less customers than on-ground retailing.arrow_forwardI need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagramarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning