EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 17, Problem 17.14AC
Summary Introduction
To discuss: The reasons on whether reducing sales forces favour telemarketing.
Social selling is when a salesmen utilize online social media sites to interact straightforwardly with their prospects. Salesmen will offer some value by responding to prospect queries and offering intelligent content until the prospect is prepared to purchase.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What is LEGO's main business model? Can you think of other companies with a similar model?Can you list at least one example of a product company that has transformed into a media company or a media company that has transformed into a product company?What are some of the companies from both B2B and B2C that are doing similar things as LEGO?
Note : I need the answer for the digital marketing perspective please give the details of it to get the upvote. Please dont attend if you dont know
Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ ,
then, summarize the main points. Express how they relate to a situation you encountered.
distinguish among needs, wants, demand, consumers, and the marketing principles.
How does marketing occur and cite at least one example of marketing in real life and everyday situations?
What does the integrated marketing communication provide to an organization?(please do not copy answers on the internet. thanks in advance!)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- More than 300 billion coupons are distributed each year, with more than 90 percent of them printed on paper. Consumers redeem only about 1 percent of coupons distributed, often because they clip them but forget to use them in the store. SnipSnap has a solution for consumers. Hailed as the Best Shopping App by About.com and winning Media Post’s Apply Awards for Best Finance App, this app has mobilized those paper coupons for consumers. SnipSnap now boasts 4 million users and more than 50 national retail partners. The app allows consumers to snap a photo of retailers’ paper coupons and redeem them at the store. Users can share with friends on Facebook and Twitter and follow others’ couponing. SnipSnap is the first mobile app that scans the text, images, logos, and barcodes in printed coupons and creates a mobile coupon. It also sends expiration date reminders and location-based notifications. Retailer Lord & Taylor installed iBeacon technology and partnered with SnipSnap to send…arrow_forwardHow does using WhatsApp to make a VoIP call while traveling overseas affect the TelCo? Can CRM systems aid in online shopping?arrow_forwardShould marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)arrow_forward
- Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?arrow_forwardHow would your marketing strategies differ if you owned a B2B company versus owning a B2C company? Why is it necessary to follow the 7 step B2B buying process as it pertains to major acquisitions? Are there any examples that you can find on the web that provide examples of a time when perhaps companies didn't follow these steps?arrow_forwardBig Brands, Online Startups Shelf Success Synopsis Americans buy practically anything online. The old-fashioned store still sells razors and tampons. Some of the world's largest consumer-products businesses have invested billions in startups that sold directly to customers. Answer each question after reading the article. 2. How do conventional retailers benefit from e-commerce?arrow_forward
- Imagine you are explaining the difference between digital marketing and e-commerce to a marketing manager. How would you explain these two terms with real examples?arrow_forward“Internet has changed the way the business and marketing is done.” discussarrow_forwardImagine you are explaining the difference between digital marketing and e-commerce to a marketing manager. How would you explain these two terms with real examples? use practical and real examples to explain.arrow_forward
- How should marketers respond to the changing environment?(AACSB: Written and Oral Communication)arrow_forwardSATISFY ALL THE QUESTIONS NEEDED! Please fully watch the video below and expound more about the benefits of digital marketing. After this, answer if can you still think of a successful and famous company around the world that haven’t explored yet the route of direct and digital marketing? Then answer the following: A. Give at least 1 example of such companies and discuss their current traditional marketing efforts. B. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? C. If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. YT Video: https://www.yxutxbx.com/watch?v=NnW0UB8cm6Q (please change the x to correct name) DO NOT COPY AND PASTE ANSWERS FORM OTHER SOURCE.arrow_forwardWhat is AirBnB? How AirBnB operates? Briefly explain its customers, end-users, influencers and stakeholders. Analyze its market segmentations.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
