Chapter 17, Problem 17.16VC

Summary Introduction

Case summary:

Company NS are the manufacturers of weight loss products and its revenue during last year was $800 million. The company started it as a small effort on the basis of the electronic commerce marketing plan that has evolved in various marketing campaign with a potential return on investment.

The major effort of the Company NS is the direct-to-consumer platform. The company made promotions through various forms of advertisements in magazines and television.  An interesting unique Uniform Resource Locator (URL) or 800 number in all the advertisements will allow the company to track the success in every efforts.

Characters in the case:

• Company NS

Introduction:

Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end.

To determine: The advantages that Company NS‘s marketing campaign rather than making its sales activities through various intermediary channel.