Managerial Economics
Managerial Economics
5th Edition
ISBN: 9781337681599
Author: Luke M. Froeb; Brian T. McCann; Michael R. Ward
Publisher: Cengage Limited
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Chapter 17, Problem 10MC

You are considering entry into a market in which there is currently only one producer (incumbent). If you enter, the incumbent can take one of two strategies, price low or price high. If he prices high, then you expect a $60K profit per year. If he prices low, then you expect $20K loss per year. You should enter if

  1. a. you believe demand is inelastic.
  2. b. you believe the probability that the incumbent will price low is greater than 0.75.
  3. c. you believe the probability that the incumbent will price low is less than 0.75.
  4. d. you believe the market size is growing.
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