UNDERSTANDING BUSINESS (LL) >CUSTOM<
UNDERSTANDING BUSINESS (LL) >CUSTOM<
11th Edition
ISBN: 9781260660647
Author: Nickels
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16.6, Problem 7TP
Summary Introduction

To discuss: About the viral marketing.

Introduction: The strategy used to influence people to forward the marketing messages further in their network so that the marketing message reaches thousands or millions of people is known as viral marketing.

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