EBK CONTEMPORARY MARKETING
EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
Question
Book Icon
Chapter 16.6, Problem 1LO
Summary Introduction

To discuss : The most effective retail strategy for manufactures goal in retailing their product.

An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.

Expert Solution & Answer
Check Mark

Explanation of Solution

The most effective retail strategy for manufactures goal in retailing their product is as follows:

In the process of distributing a product the manufacture must choose the partners with the retail strategy that are friendly with the marketing objectives and brand.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Discuss the importance of aligning a company's purpose with inbound principles. How does this alignment impact marketing strategies? Draft this section for Kroger.
Marketing strategy in ways marketing plans differ at various levels in an organization.
For your initial post this week, please answer all of the following in your initial post: Reflect and consider innovative products new to the market. Provide an example of a new product you have purchased recently that you would consider innovative. What value did the product's development bring to the organization and customers? Why is innovation in markets important?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning