EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Question
Chapter 17.1, Problem 1LO
Summary Introduction
To identify: The 5 components of the promotional mix.
Promotion tools are the marketing communication mix which the companies use to build customer relationship, involve customer, and communicate customer value.
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Identify the seven components of the promotional mix.
Describe the elements and the goals of the Promotional mix.
Describe shortly the promotional mix forms.
Chapter 17 Solutions
EBK CONTEMPORARY MARKETING
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Similar questions
- Explain the differences and similarities of personal selling and sales promotion as elements of the promotional mix.arrow_forwardDiscuss what are the four promotional tools that make up the promotion mixarrow_forwardpick a consumer product and show how the marketer uses at least four promotional elements to promote the product. You are to describe the following four promotional elementsarrow_forward
- Discuss what do you mean by the promotional mix? Please throw some light over the components of promotional mix by linking it with the theory of integrated marketing communicationarrow_forwardHow packages play an important promotional role?arrow_forwardWhat are Target's primary promotional objectives? Have these objectives changed significantly over the years and if so, how?arrow_forward
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