EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 16.3, Problem 1LO
Summary Introduction
To discuss : The key strategic consideration for the Component X.
An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.
Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.
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EBK CONTEMPORARY MARKETING
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