Statistics for Business & Economics, Revised (with XLSTAT Education Edition Printed Access Card)
Statistics for Business & Economics, Revised (with XLSTAT Education Edition Printed Access Card)
13th Edition
ISBN: 9781337094160
Author: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
Publisher: Cengage Learning
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Chapter 16.5, Problem 26E

A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number (in thousands) of catalog requests received. Three advertising designs and two sizes of advertisements were considered. The following data were obtained. Test for any significant effects due to type of design, size of advertisement, or interaction. Use α = .05.

Design Size of Ad vertisement
Small Large
A 8 12
12 8
B 22 26
14 30
C 10 18
18 14
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Statistics for Business & Economics, Revised (with XLSTAT Education Edition Printed Access Card)

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